This is London advice the way a friend would give it to you: fiercely opinionated, funny, and brimming not only with advice about what to see and do, but also what's not worth your time. Whether you want to see Big Ben or the Harry Potter studios, Trafalgar Square or the V&A, London is a city with an overwhelming number of attractions, lodgings, restaurants, museums, and shops.

Author Jason Cochran is the guide you want to have a pint with, bringing culture and history to life with wit and plain talk - it feels like he's right there with you. Whether your budget is large or tight, you'll see London like a local - something many guides claim, but none do as well as this one.

Cochran was awarded 'Best Guidebook of the Year' by the Society of American Travel Writers for a previous edition.

Frommer's EasyGuide to London 2018 contains:

16 pages of color photos, plus dozens more photos throughout the book

Tube stops for every listing to help you navigate ancient streets quickly, plus a comprehensive section on strategies for the Underground

Brilliant walking tours spanning the city, with maps

What's free, what's good for kids, what's authentic, what's new

Area maps marked with attractions, restaurants, and hotels, plus a London Tube map

Interior maps of Westminster Abbey, St Paul's Cathedral, the Tower of London, and the British Museum

Smart itineraries, including for families and short stays

Newly expanded attractions recommendations

Section devoted to the city's greatest pubs

Insightful tips for navigating London's customs and culture

Smart reviews of attractions, nightlife, hotels, restaurants, and shops in all price ranges using the Frommer's star rating system

Surprising section on overrated attractions that aren't worth your time

Section on great daytrips, including Oxford, Bath, Stonehenge, Windsor, and the setting for Downton Abbey

PLUS! A handy pull-out, indexed map of London for touring on the go.

There's a reason Frommer's has been the most trusted name in travel for more than sixty years. Arthur Frommer created the best-selling guide series in 1957 to help American servicemen fulfil their dreams of travel in Europe. Since then, we have published thousands of titles and become a household name helping millions of people realise their own dreams of seeing our planet. Travel is easy with Frommer's.


Frommer's has amassed a loyal following of millions who have successfully used its guides for more than 60 years. Arthur and Pauline Frommer are a publicity-making machine.


Between writing syndicated newspaper columns, blogs, weekly radio shows and constant public appearances, Arthur writes introductions to many of the guides, while Pauline oversees the line as Editorial Director and author of the two best-selling guides to New York City.
Frommer's authors are noted journalists, known for providing high-quality research and reliable, yet opinionated colorful reviews. Most of the authors live in the area they cover to ensure that the books lead travelers on the most authentic journeys possible. Because they are "embedded" in these locations, they also are able to turn up money-saving advice, for travel in all price ranges that many other guidebook series miss



Reviews include websites


closest public transportation


hours and exact pricing


Most books feature a detachable map

All new Frommer guidebooks are set in 10 pt. type, larger than most other guides Frommers.com is consistently named one of the top 10 travel sites and has over 14 million page views monthly. The guides are featured and link to key retailers and IndieBound for fulfillment.