The McGraw-Hill series in management
1 total work
This second edition of an already well-established international business text maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The major strength of this book lies in the use of relevant case material, much of which has now been revised or replaced to include more European examples. All data have now been revised to be fully up to date. Each chapter has common pedagogy, which includes objectives, active learning cases, international business strategy in action, key points, key terms, review and discussion questions, and real cases.Features of the second edition: ? Unique triad approach, which provides a unifying framework to an otherwise broad and complex subject? Fully updated tables and figures ? Up to 40 new cases? Websites of all MNEs and international organisations, which have been added to the index? Expanded coverage of China and emerging economies? New material on resource-based theories - capabilities and core competenciesAlan M. Rugman is Thames Water Fellow in Strategic Management at Templeton College