Bums on Seats

by Helen Sharman

Published 10 September 1992
This practical publicity handbook, aimed at amateur groups, explains how to attract people to see their shows. Drama, opera, dance and muscial productions are all discussed. There are chapters on setting up the publicity machine, posters, handbills and leaflets, billboards, banners, radio and TV, press releases and photo calls, front of house - tickets and programmes, gala performance - charities and sponsors, festivals and youth theatre.