Springer Texts in Business and Economics
4 total works
Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees.
The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market.
Additionally, it also includes relevant cases that help apply the theory or principle being addressed, and that can be used successfully in a classroom or lecture environment. All the case studies are based on original research, real entrepreneurs and real businesses.
This workbook accompanies the textbook Small Business Management: Theory and Practice.
The textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms.
For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards.
For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures.
In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest.
Workbook for Entrepreneurship and Innovation
by Tim Mazzarol and Sophie Reboud
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).
As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.