The Ultimate
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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guiness and Hoover.
In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The Ultimate Book of Business Brands could inspire you to create the next Benetton, Ben and Jerry's or even The Grateful Dead.
Architects of the Business Revolution is a journey through the remarkable new territory of e-business and the new economy. Dearlove and Coomber identify the entrepreneurs, radicals and thinkers who have made the greatest contribution to this new world. From wunderkinds like Marc Andreessen and Sabheer Bhatia and rocket scientists like Tim Berners-Lee and Vinton Cerf to visionaries like Don Tapscott and Esther Dyson and business engineers like Scott McNealy and Jim Clark, these are the guys and girls you have to know about. Beyond the individuals themselves, Dearlove and Coomber take ideas into action and offer practical guidance drawn from these pioneers.
A seemingly endless parade of consultants, academics and journalists continue to pontificate about management, leadership and the dream of the perfect organization. But only a tiny fraction have really changed the way business works. These are the gurus. In this new edition of worldwide bestseller, The Ultimate Business Guru Book, the authors have assembled the greatest business gurus in a unique, one-stop guide. The book keeps business leaders ahead of double-speaking colleagues and consultants by bringing them rapidly up to speed with the very best that the world's business thinkers currently have to offer.
Thousands of brilliant business ideas are launched into the world of work every day. But how can business leaders know which ideas are the ones that will really drive the business full steam ahead? From scientific management to knowledge management and from the agile organization to the virtual organization, Des Dearlove describes each idea, shows how it has been applied practically and gives alternative interpretations and definitions from the sceptics.