Here it is: no warm 'n fuzzies, no academic theories--just hard-core strategies from real world trenches...the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: * The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) * The two most crucial (and liberating) management decisions * The worst number in business is...(fix this before it's too late!) * Leadership is vastly overrated: a new, rational model for profitable productivity * Why and how to make marketing the master--all others servants * Mice at play, and how to get compliance when the cat's away * Finding the magic "GE-Spot" for your particular business' greatest success with its customers * Fairness be damned--to the winners the spoils (it's time to start paying for performance, not for showing up) * Is a happy workplace a productive workplace? a serious look at the new, fun mandate--lies the management theorists sell * Managing the sales process--the biggest instant improvement (more $ now!
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Tick ...tick ...tick ...can't find enough time? Find out how to use it far more wisely by the man who successfully run multiple business ventures simultaneously. Dan Kennedy has been called the "Professor of Harsh Reality" because he doesn't deal in glib, pabulum solutions and eye-rolling cliches you've heard incessantly on time management. He takes on the world of cell phones, PDAs, faxes, e-mails, and every other communication device that pervade our lives, suggesting when to tap it, and when to give it the heave-ho. This entrepreneur/consultant/author/speaker has a whirlwind business life, yet manages to fit everything in using a handful of home-brewed time management tools he swears by. He shows how to maximize your time with a fresh take on the mantra that "time is money." It's all about using disciplined productivity strategies Kennedy has devised over 30 years of managing highly-profitable businesses with only minimal help.