Advertising

by Clive Gifford

Published 14 July 2006
By the time you reach eighteen years of age, there is every chance that you will have already watched more than a quarter of a million TV adverts. That is just the start. Researchers estimate that moving around a busy town or city, a person will be bombarded by more than 3,000 different examples of advertising every day.

Tell fact from opinion and understand the techniques and language that politicians and the media use to influence us. This series examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil. Suitable for 12-16 year olds.