The Well-tempered Self

by Toby Miller

Published 1 November 1993
In "The Well-Tempered Self", Miller contends that the modern capitalist state musters a variety of mixed messages about the nature of citizenship and the self. Miller argues that capitalism's democratic politics requires selfless, community-minded citizens, while its economics depends on selfish, utilitarian consumers. To fulfil these conflicting needs for political order and economic prosperity, powerful cultural forces are employed to instill a sense of "ethical incompleteness". Citizens are then offered political, cultural and economic opportunities to become better, happier and more fulfilled - opportunities that, in turn, encourage loyalty to both the political and economic systems. In a series of case studies that demonstrate this process, Miller examines mass entertainment, political discourse, and methods of resistance to these powerful cultural forces.