Elgar Advanced Introductions
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In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value both to the organization as well as to the market and the individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption, and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.
This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.
- Thomas N. Duening, El Pomar Chair of Business and Entrepreneurship and Director, Center for Entrepreneurship, University of Colorado at Colorado Springs, US
'Governments worldwide recognize that entrepreneurial behavior is essential to economic health and prosperity. Universities have responded with an explosion of entrepreneurship courses. Hisrich answers the demand for education with innovation. He shows how entrepreneurship and innovation connect, and he takes an innovative approach in this book. He introduces the latest in research findings with a storyteller's enthusiasm. This is the rare textbook that readers will have trouble putting down. When they do, they will have skills to be successful in entrepreneurial careers.'
- Frank Hoy, Director of the Collaborative for Entrepreneurship & Innovation at Worcester Polytechnic Institute, US
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture.
Key features include:
- Insights into how creativity and innovation provide a base for developing an idea
- A history of the development of entrepreneurship and the changing nature of the entrepreneur
- A focus on important aspects of a business plan
- Unique perspectives from corporate executives, entrepreneurs and small business managers
- Ideas on building a lasting company and/or ending the venture.
Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field.
Contents:
Entrepreneurship - A Historical Perspective
2. The Entrepreneur and Entrepreneurial Decision Making
3. Corporate, Government and Social Entrepreneurship
4. Creativity and Innovation
5. Identifying Opportunity
6. Creating and Protecting the Business Idea
7. The Business Plan
8. The Marketing Plan
9. The Financial Plan
10. The Organizational Plan
11. Obtaining Capital and other Resources
12. Launching the Venture
13. Growing the Venture
14. Building a Lasting Company and Ending the Venture
Index