In this text the author describes how to communicate effectively enough to get your own way and provides advice on getting the right mix of techniques to achieve specific objectives. He examines how decisions are made and gives advice on how to have a part in the decision-making process. Tips are provided on achieving the right style and manner of communication; getting off to a good start; making a case understandable, attractive and credible; and handling objection and gaining a commitment.

Readers are taken through every aspect of preparation, so that by the time they enter the appraisal meeting they are sufficiently organized and self-confident to ask the right questions and know what to say and how to say it.