Billionaire Wilderness

by Justin Farrell

Published 3 March 2020

A revealing look at the intersection of wealth, philanthropy, and conservation

Billionaire Wilderness takes you inside the exclusive world of the ultra-wealthy, showing how today's richest people are using the natural environment to solve the existential dilemmas they face. Justin Farrell spent five years in Teton County, Wyoming, the richest county in the United States, and a community where income inequality is the worst in the nation. He conducted hundreds of in-depth interviews, gaining unprecedented access to tech CEOs, Wall Street financiers, oil magnates, and other prominent figures in business and politics. He also talked with the rural poor who live among the ultra-wealthy and often work for them. The result is a penetrating account of the far-reaching consequences of the massive accrual of wealth, and an eye-opening and sometimes troubling portrait of a changing American West where romanticizing rural poverty and conserving nature can be lucrative—socially as well as financially.

Weaving unforgettable storytelling with thought-provoking analysis, Billionaire Wilderness reveals how the ultra-wealthy are buying up the land and leveraging one of the most pristine ecosystems in the world to climb even higher on the socioeconomic ladder. The affluent of Teton County are people burdened by stigmas, guilt, and status anxiety—and they appropriate nature and rural people to create more virtuous and deserving versions of themselves. Incisive and compelling, Billionaire Wilderness reveals the hidden connections between wealth concentration and the environment, two of the most pressing and contentious issues of our time.


Yellowstone holds a special place in America's heart. As the world's first national park, it is globally recognized as the crown jewel of modern environmental preservation. But the park and its surrounding regions have recently become a lightning rod for environmental conflict, plagued by intense and intractable political struggles among the federal government, National Park Service, environmentalists, industry, local residents, and elected officials. The Battle for Yellowstone asks why it is that, with the flood of expert scientific, economic, and legal efforts to resolve disagreements over Yellowstone, there is no improvement? Why do even seemingly minor issues erupt into impassioned disputes? What can Yellowstone teach us about the worsening environmental conflicts worldwide? Justin Farrell argues that the battle for Yellowstone has deep moral, cultural, and spiritual roots that until now have been obscured by the supposedly rational and technical nature of the conflict.
Tracing in unprecedented detail the moral causes and consequences of large-scale social change in the American West, he describes how a "new-west" social order has emerged that has devalued traditional American beliefs about manifest destiny and rugged individualism, and how morality and spirituality have influenced the most polarizing and techno-centric conflicts in Yellowstone's history. This groundbreaking book shows how the unprecedented conflict over Yellowstone is not all about science, law, or economic interests, but more surprisingly, is about cultural upheaval and the construction of new moral and spiritual boundaries in the American West.