Bestsellers

by John Sutherland

Published 25 October 2007
First published in 1981, this book offers a study of British and American popular fiction in the 1970s, a decade in which the quest for the superseller came to dominate the lives of publishers on both sides of the Atlantic. Illustrated by examples of the lurid incidents that catapult so many books into the bestseller charts, this comprehensive study covers the work of Robbins, Hailey and Maclean, the 'bodice rippers', the disaster craze, horror, war stories and media tie-ins such as The Godfather, Jaws and Star Wars.

'I rejoice', said Doctor Johnson, 'to concur with the Common Reader.' For the last century, the tastes and preferences of the common reader have been reflected in the American and British bestseller lists, and this Very Short Introduction takes an engaging look through the lists to reveal what we have been reading - and why.

John Sutherland shows that bestseller lists monitor one of the strongest pulses in modern literature and are therefore worthy of serious study. Along the way, he lifts the lid on the bestseller industry, examines what makes a book into a bestseller, and asks what separates bestsellers from canonical fiction.

Exploring the relationship between bestsellers and the fashions, ideologies, and cultural concerns of the day, the book includes short case-studies and lively summaries of bestsellers through the years: from In His Steps - now almost totally forgotten, but the biggest all-time bestseller between 1895 and 1945, to Gone with the Wind and The Andromeda Strain, and The Da Vinci Code.
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