Make That Grade

2 total works

Make That Grade Management

by Margaret Linehan

Published February 2001

Presented in a user friendly format with Irish examples Each chapter ends with a summary of key points and exam style questions Aimed at third level students following Business Studies course in Universities, Institutes of Technology and Private Colleges.

Make That Grade Marketing

by Margaret Linehan and Therese Cadogan

Published January 2003

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

• New to this edition:
  
  • Impact of the economic downturn on pricing
  • New technology for marketing information and research
  • Impact of online distribution
  • New methods of marketing communications
  • New case studies at the end of each chapter
  
  

• Presented with clearly defined learning objectives and revision questions at the end of each chapter.
  
  
  
  
  
  
• Written with a clear focus on the learner.

SUITABLE FOR

• Students taking a marketing module as part of a degree or diploma programme.
• Students taking Marketing Institute of Ireland exams.
• Students taking marketing modules at FETAC Level 6.