PRCA Practice Guides
2 total works
Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders.
...Read more
...Read more
Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders.
The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in.
Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control.
The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success.
If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.
The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in.
Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control.
The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success.
If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.
PRCA Practice Guides Book Set (2018-2019)
by Danny Whatmough, Adrian Wheeler, Tony Langham, and Richard Houghton
Published 10 August 2020
Master the power of communication.
Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!
Published in association with Europe's largest and most influential PR and communications membership body these...Read more
Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!
Published in association with Europe's largest and most influential PR and communications membership body these...Read more
Master the power of communication.
Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!
Published in association with Europe's largest and most influential PR and communications membership body these practical and readable guides are designed for experienced and emerging PR professionals.
An essential resource offering guidance, powerful insights and practical techniques to help those in the field of communication.
Titles in this set include:
Navigate your way through the challenges of the modern PR world with the help of experienced practitioners who have been there and done it!
Published in association with Europe's largest and most influential PR and communications membership body these practical and readable guides are designed for experienced and emerging PR professionals.
An essential resource offering guidance, powerful insights and practical techniques to help those in the field of communication.
Titles in this set include:
- Digital PR
Crisis; - Communications Management;
- Reputation Management:The Future of Corporate Communications and Public Relations;
- Writing for the Media;
- Grow, Build, Sell, Live:A Practical Guide to Running and Building an Agency and Enjoying It;