Public Opinion & Broadcasting Standards
1 total work
No. 6.
"There's never anything on", is a familiar enough cry in television households. It isn't true, of course, but how do audiences set about tracking down the programmes they do want to watch, and what about the programmes they'd prefer to miss? Television schedulers work hard in many ways to provide information audiences need to make that kind of choice. This book examines the scheduler's role from both perspectives - the audience's and the scheduler's own.