Living with Tourism

by Hazel Tucker

Published 1 January 2003

Redefining 'community' and considering the effects tourism has on culture, this detailed book delivers an ethnographic account of both the toured and touring community in Göreme, central Turkey.

Hazel Tucker presents an in-depth analysis of the interactions between tourists, the local community and place. She demonstrates the implications that community ownership and participation in tourism have for the politics of representation and identity, and also for the nature of the tourist experience. Dealing with contentious theoretical issues related to globalization and culture, Tucker challenges contemporary thinking relating to tourism authenticity and cultural sustainability, and shows how, together with host communities, tourists themselves are continuously negotiating their own identities and experiences in interaction with the people and places they meet.

This fascinating book develops a dynamic notion of culture and tourism sustainability, providing new insights not only for scholars of tourism, but also for those in the areas of anthropology, geography and social studies who wish to gain a deeper understanding of this global phenomenon in the contemporary world.


This insightful volume forms a sequel to Living with Tourism: Negotiating Identities in a Turkish Village, tracking the tourism development and associated social change in the small town of Göreme, in Turkey’s Cappadocia region, within the last two decades.

Carefully crafted chapters explore the significant changes in the tourism forms, place identity, and social relations in the town. On one level, tourism business and Göreme’s ‘living with tourism’ has matured and thrived: the place has, due largely to its booming hot-air ballooning sector, become an ‘Instagram sensation’; some Göreme families have become very wealthy; and tourism has enabled many local women, as well as men, to ‘craft new selves’. On another level, new inequalities and tensions constantly emerge: some families remain poor; gentrification and hotel developments in the older ‘cave-house’ neighbourhoods have led to the disintegration of community; and many people, including those who are now wealthy, talk often with a sense of nostalgia and regret about what Göreme has become. This book is a groundbreaking longitudinal account, recounting the story of the place and people of Göreme ‘still living with tourism’ after 40 years, showing how broader contemporary tourism trends, such as changes in tourism markets and use of digital technology, and increased security fears, manifest at the local level in tourism destinations.

This book provides new insights for scholars of tourism, anthropology, geography, and social studies, who wish to gain a deeper understanding of this global phenomenon in the contemporary world.