SAGE Library of Social Research
1 total work
Frey compares telephone surveys with mail and face-to-face approaches in this practical guide to survey research using a telephone. The procedures for drawing a sample, choosing or designing a questionnaire, and implementing an adminstrative plan for a telephone survey are described. Frey notes both the advantages, such as speed and lower cost, as well as the pitfalls of the method. The standardized procedures Frey suggests will allow researchers to develop their own style, while avoiding errors of concept and practice.