In order to make informed decisions, there are three important elements: intuition, trust, and analytics. Intuition is based on experiential learning and recent research has shown that those who rely on their "gut feelings" may do better than those who don't. Analytics, however, are important in a data-driven environment to also inform decision making. The third element, trust, is critical for knowledge sharing to take place. These three elements-intuition, analytics, and trust-make a perfect combination for decision making. This book gathers leading researchers who explore the role of these three elements in the process of decision-making.


This book examines how to develop the main traits that are necessary to become an “informed intuitant”. Case studies and examples of successful “informed intuitants” are a major component of the book. “Intuitant” is someone who has the intuitive awareness to be successful. “Informed intuitant” indicates that the individual/decision maker not only applies his/her intuition but also verifies it through using data-driven approaches (such as data analytics). Some of this work resulted from research examining how well do executives trust their intuition.