Home Furnishing

by V. Ramesh Babu and S. Sundaresan

Published 26 March 2018
This book focuses on the home textiles market and its products such as furnishings, floor coverings, carpets, curtains and draperies, living room furnishings, bed linens, kitchen linens, hospital linens, towels etc. The book discusses latest developments and future prospectus in the home textile industry. This book is useful for textile and fashion technology students, researchers, industry and textile engineers.

Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export.

This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.