CIM Coursebook Series

CIM Coursebook 06/07 Marketing Fundamentals

by Frank Withey and Geoff Lancaster

Published 19 June 2006

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

*Search the Coursebook online for easy access to definitions and key concepts

*Access the glossary for a comprehensive list of marketing terms and their meanings

Marketing Fundamentals

by Geoff Lancaster

Published 10 October 1994

This book aimed at students studying for the Marketing Fundamentals module in the CIM Foundation Certificate. Each chapter includes: chapter objectives; chapter tasks; practical examples and case studies; questions to test your knowledge; where to find out more; chapter summary; and revision tips. The book should appeal to CIM Certificate and Diploma students and tutors, and lecturers in marketing wanting to use student-centred material on HND/BA business courses.