Series:

Professional Development S.

2 total works

Cover of Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Cover of The Strategy of Distribution Management
In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.