No B.S.
5 total works
"My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights." -- Harry S. Dent, Jr., author, The Great Crash Ahead
Trust Between Consumers and Businesses is Gone Here's How to Fix ItInternationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.
They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.
No B.S. Trust-Based Marketing covers:
- 8 ways to demonstrate trustworthiness to prospective clients
- The #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations
- How to avoid dumb mistakes that scream "salesman" to prospects
- Why "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?
- How to keep products, services and prospects away from the avalanche of competitive and confusing information online
- The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake
New Realities, New Opportunities!
There’s no denying it: the old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren’t tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than “Millionaire Maker” Dan Kennedy to show you how to succeed in it?
Kennedy covers:
- The Key Decision required for success by The New Economy
- What Commonly-Held Belief About Business YOU MUST REJECT
- How to avoid the destruction of and profit from the “No Boundaries” New Economy
- The #1 Demand of New Economy Customers: how to adapt, to profit from it
- The Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces ‘n parts of others’
- Four Power-Positioning Strategies for extreme marketplace advantage
- Strategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy)
- Six Mandatory Entrepreneurial Competencies for The New Economy
- Six Paths to IMMEDIATE Sales & Marketing Breakthroughs
- Four Myths about Selling that sabotage entrepreneurs
- How successful entrepreneur overcome isolation and loneliness, create productive association
- THE Worst Number in Business—and how to protect yourself from it
- Five Keys To MCF: Multiplied Cash Flow
- Warning: How Your Own Employees Secretly Sabotage Your Marketing
- Three Strategies for Building Your Own “Ultimate Promotional Platform”
- What The New Economy Punishes most viciously and rewards most generously
FREE – Glazer-Kennedy University Webinar Series
FREE – Elite Gold Insider’s Circle Membership*
FREE – Income Explosion Guide & CD
Accept Nothing Less Than the Sale Made!
The old economy is shattered and GONE FOREVER. It is never coming back as it was...and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending.
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy?
Kennedy covers:
- Adapting to The New Economy Consumer
- How to STOP PROSPECTING Once And For All-and why you must
- Put the awesome power of TAKEAWAY SELLING to work-in any environment
- If you're in a commodity business, get out!
- -how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy
- The One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefit
- How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool
- The 6-Step No BS Sales Process: finally, a reliable system you can stick with!
- 6 Ways Sales Professionals Sabotage Themselves
- BS that Sales Managers shovel onto salespeople-beware!
- How to switch from One-to-One to One-to-Many with Technical Tools
- 8 Steps to getting past any "No"
- How to CREATE TRUST (FAST) in the trust-damaged, post-recession world
- Resiliency is a skill, not a character trait: the self-improvement required for sales improvement
Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker' with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."
Includes:
INSIDE!
FREE - Glazer-Kennedy University Webinar Series
FREE - Elite Gold Insider's Circle Membership*
FREE - Income Explosion Guide & CD
About the Book
Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.
Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.
Features
Presents a marketing approach specifically engineered for small (local) businesses
Reveals 9 No B.S. inconvenient truths and how to implement them
Illustrates concepts with examples from practicing business owners
From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies
Identifies what’s wrong with traditional and new media advertising
Offers methodology to break free from ingrained tendencies and copycat marketing