CIM Student Workbook S.: Certificate
2 total works
"Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. It comprises fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketonline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. This title is written by the CIM senior examiner for the Marketing Environment module and fully endorsed by CIM.
Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It also contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It also contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Sales and Marketing Environment" module of the CIM Diploma; it has been endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studies. There are also questions to test the reader's knowledge, advice on where to find out more, a succinct chapter summary, and revision tips.