John Wiley Series in Information Systems
1 total work
Information, Organization and Management
by Rolf Wigand, Arnold Picot, and Ralf Reichwald
Published 19 June 1997
Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must therefore re-evaluate the business-management goals of flexibility, time, quality and cost.