One Day Workshop S.
4 total works
This resource kit enables in-company training managers to run one-day training sessions. The contents of each kit include information on the logic of the course, teaching aims and methods, lecture guides to accompany the paper masters of slides, teaching notes, supplementary materials, such as figures and hand-outs, and reading lists. The objectives of this workshop are to enable participants to evaluate their motivation; to understand the basic principles behind motivating other people; to identify potential obstacles and develop effective strategies to overcome them and to identify the best ways to improve motivation.
Containing the material for a complete, one-day training session, this workshop provides non-marketing staff with a sound grasp of the basic principles of marketing. Exercises are designed to give participants a chance to practice and understand the key balance of the marketing mix. The two-volume work contains information on the teaching aims and methods of the course, and notes on case studies and exercises. The teacher's guide contains paper masters of transparencies, handouts and exercises, a reading list and a timetable and preparation guide. The participant's guide which accompanies this work contains all that the participant needs to gain maximum benefit from the course, including notes, exercises, case studies and work and action sheets. Topics considered during the day's programme include the marketing concept, the marketing mix - price, promotion, place and product, marketing sources and methods, and how to target an individual market.
This package presents participants with the skills necessary to write a business plan in support of a chosen strategy. It gives insight into the types of information needed for such a plan, and an awareness of some of the traps of poor plan preparation. The accompanying Trainer's Guide contains: information on the teaching aims and methods of the course; paper masters of transparencies, handouts and exercises; teaching notes on case studies and exercises; and a reading list. The Participant's Guide, which can be purchased in multiple or photocopied to hand out to each delegate, contains all that the participant needs to gain maximum benefit from the course, including details of the scope of the course, notes to topics discussed, exercises and case studies, and work and action sheets. Among the issues covered in the package are: why a good plan is important; judging a plan; elements of a plan; looking at the business environment; strengths and weaknesses; thinking of options; writing a plan; and personal action plans.
This companion volume provides a useful guide to trainers on how to make the best use of the "One-Day Workshop" packages. Guidance is given on how to vary the set workshop packages - how to adapt the packages to examples taken from the trainer's own company, how to lengthen or shorten the one-day sessions, how to combine two or more packages, etc. The volume contains: an introduction stressing the purpose of the guide and a description of the series; preparation of a programme - assessing the need, organizing the event and the aims of the course; how to make the programme more relevant to business; the competency approach to management development; incorporating project work; linking courses to make longer events; suggestions for videos and computer aided learning; and additional exercises with teaching notes and a trainer's reading list.