RISJ Challenges
2 total works
In recent years, media coverage of the European Union has faced its most serious test. The interlinked crises in the Union have severely tested the expertise of the EU press corps, many of whom have struggled to cope with its complexities, and have thrown into sharper relief the differences...Read more
In recent years, media coverage of the European Union has faced its most serious test. The interlinked crises in the Union have severely tested the expertise of the EU press corps, many of whom have struggled to cope with its complexities, and have thrown into sharper relief the differences among the national coverages. At the same time, the crises have deepened trends towards euro scepticism in many EU member states - thus putting pressure on correspondents to be more sceptical, analytical, argumentative and even hostile, in their reporting. This development has revealed a greater gulf between reporters - who are now more sceptical than their predecessors - and the press service and officials of the EU, who remain strongly committed to the narrative of an 'ever-closer union'. Yet - in contrast to the rising euro scepticism - the crises have emphasised the need perceived by European officials and many European politicians for deeper integration, at least among Euro currency members, to cope with the crisis.
This book, based on extensive interviews with EU correspondents, editors, public relations and other EU executives, will reveal for the first time how this powerful group of institutions at the heart of the Union are covered - or are not covered. The analysis and critique of the present coverage also carries a series of recommendations on how it might be made to better serve the citizens of the EU members. The authors highlight the structural and historic difficulties in covering a multinational institution, and the struggle - generally unsuccessful - to develop a journalism which can fully hold the institutions to account, and find an audience which goes beyond the narrow circles of professionals and politicians who are closely concerned with the business of the Union.
This book, based on extensive interviews with EU correspondents, editors, public relations and other EU executives, will reveal for the first time how this powerful group of institutions at the heart of the Union are covered - or are not covered. The analysis and critique of the present coverage also carries a series of recommendations on how it might be made to better serve the citizens of the EU members. The authors highlight the structural and historic difficulties in covering a multinational institution, and the struggle - generally unsuccessful - to develop a journalism which can fully hold the institutions to account, and find an audience which goes beyond the narrow circles of professionals and politicians who are closely concerned with the business of the Union.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often...Read more
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers.
Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.