J-B US non-Franchise Leadership
2 primary works
Book 226
Based on the findings in recently released archive papers and letters, as well as extensive library and historical resources, Alan Axelrod offers a compelling profile of the remarkable leadership discipline of a general often called a "military CEO." In fascinating detail, Axelrod reveals that Ike was more than a great military leader; he was also a great executive who could--and did--write a reassuring letter to the mother of a solider one moment and make decisions impacting millions of lives the next. Follow Ike's path as Supreme Commander from the invasion of North Africa to victory in Europe and learn the lessons of great leadership along the way, including:* The nature of leadership* Managing detail without sacrificing the "big picture"* Ensuring follow-through to execution* Building a team* Converting conflict into common cause* Getting the facts and making plans* Mentoring, motivating, and inspiring
Book 294
In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s corporation: the relationship between the informed customer and the creative employee—a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
- Creative capacity and the brand integrity that grows from it are an organization’s most important assets.
- Enlightened leaders inspire creativity through understanding, cooperation, and respect.
- Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
- Alignment is the critical concept for the twenty-first-century organization.
- Great companies don’t happen without leaders who have transformed themselves.