Events Management
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Event Studies is the only book devoted to developing knowledge and theory about planned events. This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
Event Studies draws from...
Read moreEvent Studies is the only book devoted to developing knowledge and theory about planned events. This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
Event Studies draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
Since the first edition of this book there have been many important developments in this field and this second edition features:
New sections have been added on: assessment of forces; trends and issues in the world of planned events; examination of three discourses; event-related careers and professionalism; new theory on the event travel career trajectory; implications of social worlds and social media, and new theory on convergence in the forms and functions of events.
Expert contributions and personal viewpoints from a number of respected events academics
Updated Research Notes to connect readers to the vast and diverse current literature, methods and techniques pertaining to events.
Instructor's Guide including PowerPoint Slides for each chapter at www.routledeg.com/cw/getz
Events Management
by Glenn A. J. Bowdin, William O'Toole, Johnny Allen, Rob Harris, and Ian McDonnell
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
...Read more
* Introduces the key concepts of event planning and management
* Discusses the key components for staging an event, and covers the whole process from creation to evaluation
* Examines the events industry within its broader business context
* Provides an effective guide for producers of events
* Contains learning objectives and review questions to consolidate learning
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show.
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.
Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online `history of events', together with links to websites and other resources for both students and lecturers.