Non-Obvious Trends
1 primary work • 5 total works
Book 10
#1 Wall Street Journal & USA TODAY Bestseller
Featuring 10 Bold new Trend Predictions
Winner of 9 International Book Awards
Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.
What if you could predict the trends that will change your business?
For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.
Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.
- How might the evolution of gender fluid toys change our culture?
- What can the popularity of handmade umbrellas and board games teach us about the future of business?
- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?
The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.
You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Gold Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary's Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary's Book Club at CES (2017 Edition)
Wall Street Journal Best Seller (2015 Edition)
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)
What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How do self-repairing airplane wings, touch-enabled "skinterface" tattoos and smart locks predict the next trillion-dollar industry? What can the surprising popularity of an odd Norwegian TV show and the rise of "quiet eating" in Spain teach us about buying behavior?
The answers to these questions may not be all that obvious. And that's exactly the point.
For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.
In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
Here is a snapshot of trends featured in the report:
. Fierce Femininity - As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.
* Passive Loyalty - The ease of switching from brand to brand continues to empowers consumers - forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.
* Robot Renaissance - As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.
* Moonshot Entrepreneurship - Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world.
In total, the Non-Obvious 2017 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 60 previously predicted trends - with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
Finalist: The AMA Leonard L. Berry Book Prize
Winner: The Eric Hoffer Book Award (Business)
Winner: INDIE Gold Medal Book Award (Business)
How are a men’s grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo?
What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?
How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?
For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.
In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.
In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.
As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
#1 Amazon Best Seller – ALL BUSINESS (2015 Edition)
#1 Marketing, #1 Entrepreneurship, #1 Market Research and more!
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)
Wall Street Journal Best Seller (2015 Edition)
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary’s Book Club at CES (2017 Edition)
How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world’s most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year old, a Somali supermodel, and a Canadian Prime Minister?
The answers to these questions may not be all that obvious. And that’s exactly the point.
Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
In this sixth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.
Trends featured in this year’s report include: E-mpulse Buying, Strategic Downgrading, Optimistic Aging, B2Beyond, Personality Mapping, Branded Utility, Mainstream Multiculturalism, Earned Consumption, Anti-Stereotyping, Virtual Empathy, Data Overflow, Heroic Design, Insourced Incubation, Automated Adulthood, and Obsessive Productivity.
Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2015, providing an honest assessment of what came true, what was a dud, and why it matters.
In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
#1 Amazon Best Seller – ALL BUSINESS (2015 Edition)
#1 Marketing, #1 Entrepreneurship, #1 Market Research and more!
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)
Wall Street Journal Best Seller (2015 Edition)
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary’s Book Club at CES (2017 Edition)
What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing?
The answers to these questions may not be all that obvious. And that’s exactly the point.
For the first time ever, Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
In this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.
Other trends featured in the report include:
· The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience.
· Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.
· Small Data - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.
In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future.
Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters.
In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.