Handbooks in Operations Research and Management Science
4 primary works • 6 total works
Book 5
Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further development. The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioural foundations or key assumptions - leading to the development of the important models or methods in each area. While not primarily a text, the book provides a foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides useful reading for marketing scientists, academics and practitioners who want access to integrated treatments of the most important topics in their field.
Book 6
This volume is a comprehensive treatment of a variety of public sector applications of OR methods. The papers are directed at bridging the gap between theory and practice, with an emphasis on a clear statement of where these methods have been used and were useful. The technical level is appropriate for the general reader, with a specific interest in either a particular subject area (military, urban services, crime and justice, health and administration, air and water quality, natural resources management, apportionment), or methodology (hazardous facility siting, voting theory and paired comparisons, competitive bidding, and theories of measurement).
Book 7
Book 8
The essays collected in this volume present a broad survey of the state of the art in logistics systems research as viewed by a distinguished group of scholars. The book shows that logistics remains an active, vibrant subject of inquiry. There are several reasons for this continued development. Firstly, logistic systems are extremely complex with many inherent technical problems and fundamentally new approaches to the subject are frequently arising. Secondly, the practical world of logistics has changed markedly over the past few decades, posing significant new challenges to researchers. This volume focuses mainly on the key developments in the last decade, which has witnessed an astonishing leap in our understanding of what logistics is all about.
Finance Horm. 9. Handbook in Operation Research and Management Science, Vol. 9
by Unknown Author
Published 1 December 1995
This Handbook presents a synopsis of the current state of various aspects of the theory of financial economics and its application to important financial problems. The chapters, which are tutorial and survey-like in nature, have been written by leading experts in the field. The contributions are in two broad categories: capital markets and corporate finance. The key topics of the theory are included with strong emphasis on empirical work and practice. The volume should serve as a primary reference work for financial economics and financial modelling students, faculty and practitioners. The expository treatments are suitable for masters and PhD students, with discussions leading from first principles to current research, with reference to important research works in the area.