Routledge Library Editions: Advertising
1 total work
The absurdities, excesses and extravagances of advertising are all writ large on the critic's mind - or soul. Argument about it is increasing and shows signs of becoming as bitter as the religious or political disputes of old. Depending on taste, particular advertisements may amuse or irritate, interest or offend, bore or outrage. But before forming a final judgement, the unprejudiced observer must take account of the economic purposes and results of what seems a bizarre business. What is advertising doing to the British economy? How does it affect employment, efficiency, prices and choice? In short, how does it affect the way we earn our living and spend our earnings?
Seventy more or less detailed case histories on a wide variety of products have been assembled for the first time relating expenditure on advertising to sales. There is much to fascinate, interest and instruct not only the advertising expert, but also his victim, the general reader and consumer.
First published in 1962.