Agora

9 primary works • 11 total works

Ready, Fire, Aim

by Michael Masterson

Published 12 December 2007

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Seven Years to Seven Figures

by Michael Masterson

Published 1 October 2006

In Seven Years to Seven Figures, self-made millionaire and renowned wealth coach Michael Masterson reveals the steps you can take to accumulate seven-figure wealth within seven years-or less. Seven Years to Seven Figures will give you the tools to increase your income, get the highest possible returns on investments, save wisely-and secure your financial future faster than you may have ever dreamed.

Changing the Channel

by Michael Masterson and MaryEllen Tribby

Published 1 January 2008

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.*
Discusses how to create successful marketing campaigns by using a mix of different marketing channels* Offers some smart ways to track customer buying habits with a database that covers all marketing channels* Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

The Pledge

by Michael Masterson

Published 26 October 2010

An actionable guide for quickly improving one's wealth, personal development, and happiness Successful people don't sit around waiting for everything to be "100%" right or to be "absolutely sure" they will succeed. They don't need absolute assurance, because they realize life doesn't provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time. Successful people know that the cost of failure is modest compared to that of inaction. Failure means they are smarter the next time. Inaction means there is no next time-there's only a lifetime of regret. In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful-and not just financially, but in every area of life.
The book * Offers simple tips to making immediate changes and to establishing long-term goals * Details strategies on becoming more productive at the office and defeating depression * Explains why simplifying goals into four major ones makes them much easier to achieve The Pledge teaches readers how to start and finish projects they have been dreaming about for years, boost confidence, strengthen skills, build wealth, and enjoy life.

AARP the Pledge: Your Master Plan for an Abundant Life

by Michael Masterson

Published 1 January 2011

Automatic Wealth for Grads... and Anyone Else Just Starting Out

by Michael Masterson

Published 1 January 2006

"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael's credentials go far beyond the fact that he is an extremely successful businessman. (There are thousands of those.) He has a unique gift for discerning-and explaining in easily accessible terms-what it really takes to succeed. Automatic Wealth for Grads will give any young person a tremendous headstart for achieving their financial and professional goals at a very young age." -Justin Ford, author of Seeds of Wealth: An Incredible Wealth-Building Plan for Your Children and Editor of Main Street Millionaire "Only time will tell whether you will have the guts and honor to follow Masterson's masterful plan. Good luck!" -From the foreword by Mark Skousen, Adjunct Professor, Columbia University, 2004-05 and Benjamin Franklin Chair of Management, Grantham University Organized around proven wealth-creating principles, this invaluable guide reveals powerful techniques and strategies that have personally worked for Michael Masterson as well as for the many people he's helped become wealthy and successful.
Filled with in-depth insights and practical advice, Automatic Wealth for Grads will show you how to:* Choose a great career, get your first job, and rise to the top of your field* Continuously increase your income on a fast-track basis, and get the biggest raises of your life* Profit from the real estate market-even in today's uncertain market* Start or gain equity in a business that will provide an automatic future income stream* Invest in the stock market, save money on taxes, make purchases that appreciate, reduce your credit costs, and achieve financial independence while you are still young enough to enjoy your money

Power and Persuasion

by Michael Masterson

Published 10 January 2006

"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led--to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read Power and Persuasion."--Steve Leveen, CEO and Cofounder, Levenger "Michael Masterson's new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney & Company."--Frank McKinney, bestselling author of Frank McKinney's Maverick Approach to Real Estate Success and Make It BIG! "I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book Power and Persuasion than I did from all my interviews with those 100 CEOs combined."--Bob Bly, author of more than 60 books and Director of the Center for Technical Communications

Automatic Wealth

by Michael Masterson

Published 1 January 2005

"I have known Michael for over twenty years. He has one of the smartest business minds I know. When he gives me advice, I pay attention, and you should, too. Automatic Wealth is full of wisdom and insight filtered by a master and brought to you in a well-written and delightful style." -John Mauldin, Editor of the bestselling book, Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook "I am not usually a fan of this kind of book. One entitled Automatic Wealth made me suspicious. But I am a fan of Michael Masterson, and when I read the book, I was impressed. Masterson manages to go beyond the theory to tell you exactly how real people make real money in the real world. That, I think, is his genius. He's able to open his own eyes and see for himself what actually works. The result is original, clever, and very helpful to anyone who is serious about building wealth." -Bill Bonner, coauthor of Empire of Debt: The Rise of an Epic Financial Crisis "Michael Masterson has been a great friend of mine for over twenty years.
I know for a fact that the strategy he teaches is the exact same strategy he has personally used to amass extraordinary wealth and prosperity for himself. He's reduced a normally daunting process down to six simple and unfailing steps YOU can absolutely use to vastly and rapidly increase your financial situation, often times doubling and redoubling your wealth every few years. This book will become your financial bible." -Jay Abraham, author of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition "Michael Masterson's book is brilliant and concise, packed with breakthrough insights and unique wealth-building tips. Best of all, it's practical because it combines proven investment and financial planning advice with street-smart business and real estate secrets." -Robert Ringer, author of Action!, Looking Out for #1, and To Be or Not to Be Intimidated?

AARP The Pledge

by Michael Masterson

Published 8 December 2011

The Reluctant Entrepreneur: Turning Dreams Into Profits

by Michael Masterson

Published 1 January 2012

The Reluctant Entrepreneur

by Michael Masterson

Published 8 June 2012

Intelligent strategies for starting and growing a small business with minimal personal financial risk

A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.

Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.

• Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style
• Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job
• Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately

Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.