Starting an online business is seen by many as a great
way to make money and a cheaper and easier option than
creating an offline business. Despite the risks,
thousands of people in the UK and US start online
businesses every month, to varying levels of success.
This entrepreneurial spirit only seems to increase during
difficult financial times; which the western world is
currently facing. Starting an online business no longer
requires technical knowledge or previous experience as
there are a raft of tools, programmes and applications to
help business owners create and manage a website, online
marketing and customer relationship management. There is
also a shift in society and attitudes towards the
work/life balance. Now, running an online business, often
from home, is seen by many as the perfect way to earn
revenue whilst enjoying life.