A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!

To be or not to be. There's no place like home. We'll always have Paris. Memorable lines like these from movies, TV, music, books, plays, and commercials stick with us and become part of our common language and popular culture. What makes these famous lines so memorable? And why do we love repeating them so much? Explore the most famous quotes of all time with this informational text that is packed with fun facts, fascinating sidebars, and high-interest content. Featuring TIME content and images, this full-color nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!

Do you dream of stepping inside the covers of a book into a world you have only imagined? You are not alone! Some books excel at invoking a sense of place that captures the imagination. Readers want to walk the Yellow Brick Road to the Emerald City, fly to Neverland and board a pirate ship, and drink a butterbeer in Hogsmeade. Explore the characters and settings that have captivated readers over time with this high-interest informational text. Packed with fun facts and fascinating sidebars and featuring TIME content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!