Book 175

The Applied Mergers and Acquisitions Workbook provides a useful self-training study guide for readers of Applied Mergers and Acquisitions who want to review the drivers of M&A success and failure. Useful review questions as well as problems and answers are provided for both professionals and students. Readers will further...Read more

Book 810

A comprehensive guide to the world of mergers and acquisitions Why do so many M&A transactions fail? And what drives the success of those deals that are consummated? Robert Bruner explains that M&A can be understood as a response by managers to forces of turbulence in their environment. Despite...Read more


The CD–ROM for Applied Mergers and Acquisitions contains:

∗ Generic templates. These are 26 spreadsheet programs written in Microsoft Excel, readily adaptable by you for hands–on experimentation and learning.

∗ Questions and Answers. The "Questions" document has chapter–by–chapter questions to accompany the text, while the "Questions...Read more

Applied Mergers

by Robert F Bruner

Published 16 June 2004

Addresses the key factors of M&A success and failure. Readers will learn the art and science of M&A valuation, deal negotiation and bargaining, and a framework for considering trade-offs in an effort to optimize the value of any M&A deal.