Series:

The AFP/Wiley Fund Development

1 primary work • 2 total works

Book 189

Cover of The Complete Guide to Fundraising Management
This guide to fund-raising management addresses the kind of problems that fund raisers actually confront every day and provides step-by-step guidance and practical advice on dealing with those problems. The text covers everything from the staffing, financial and material resources a fund raiser needs to have in place, to the behind-the-scenes preparation required to conduct different long and short-term campaigns. It also includes communications strategies, solicitation strategies and programme evaluation methods.

Cover of Capital Campaigns from the Ground Up
The nonprofit leader’s complete source on setting, pursuing, and meeting building campaign goals

Here's the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project. This book lays out a detailed road map for successfully managing all aspects of project realization. Moving easily from preparation to design to fundraising, Capital Campaigns from the Ground Up presents a comprehensive approach to coordinating these efforts. This practical, clearly written handbook will help you:

  • Think strategically in the early preparation stage
  • Balance building and fundraising concerns
  • Build a committed team of volunteers, a cohesive board, and a solid donor base
  • Make a strong case for support, utilize media resources, and communicate a clear mission
  • Determine what has worked in past successful campaigns

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