Opresnik Management Guides Series

Book 5

UEberzeugt! Erfolgreich kommunizieren, prasentieren und verhandeln

Convinced! Communicate, present and negotiate successfully

El marketing en redes sociales

by Philip Kotler, Svend Hollensen, and Marc Oliver Opresnik

Published 7 April 2020

Book 18

Marketing: An Introduction, Global Edition

by Gary Armstrong, Philip Kotler, and Marc Oliver Opresnik

Published December 1987

For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Marketing-An-Introduction-Global-Edition/9781292146508.page#sthash.h3uq9Cf9.dpuf

Book 26