Media Skills
3 total works
Praise for the previous edition:
'Gives an excellent insight into the main issues of creating a website and offers a good foundation of knowledge.' – i.net
Producing for Web 2.0 is a clear and practical guide to the planning, set up and management of a website in web 2.0. It gives readers an overview of the current technologies available for online communications and shows how to use them for maximum effect when planning a website.
Producing for Web 2.0 sets out the practical toolkit needed for web design and content management. It is supported by a regularly updated and comprehensive Companion Website at: www.producingforweb2.com where readers can see examples of programming and demonstrations of concepts discussed in the book, as well as trying things out themselves.
Producing for Web 2.0 includes:
- illustrated examples of good design and content
- advice on content, maintenance and how to use sites effectively
- tips on using multimedia, including video, audio, flash, and images
- a chapter on ethics and internet regulations for journalists and writers
- tutorials for the main applications used in website design
- step by step guides to difficult areas with screenshots
- guides to good practice for all those involved in publishing news online.
Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print.
Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today.
Magazine Production includes:
• an introduction to the history, markets and audiences of magazines
• explanations of the roles of publishers and advertising teams as part of the business of magazines
• a comparison between print and new systems of digital circulation, with particular focus on mobile platforms;
• guidance on setting up editorial teams, and best practice for producing feature, news and review copy
• information on designing and laying out a title for print or digital distribution
• legal and ethical issues affecting magazine editors and publishers
• a consideration of the future of magazines.
Producing for the Web sets out the practical toolkit that a web producer will require to create their site, from web and image editors to information processing and programme applications. Supported by a regularly updated and comprehensive web site, Producing for the Web includes:
* an introduction to the Internet and the World Wide Web
* illustrated examples of good page design and site content
* on-line support, tutorials and information on latest technologies
* advice on content, maintenance and how to use sites effectively
* how best to maximise available programmes and applications
* tips on writing and style
* a discussion about ethics and regulation
* an extensive list of resources and Internet terminology.