Best Practices in Planning Strategically for Online Educational Programs is a step-by-step guide to developing strategic plans for creating and implementing online educational programs within higher education institutions. From conception to execution and assessment, the successful management of purposeful online educational programs in colleges and universities carries increasing importance and a unique set of requirements. This book enables administrators and faculty to:

  • identify the opportunities and challenges presented by online education for institutions based on their histories, missions and market positions
  • develop a roadmap for creating and implementing a strategic plan
  • provide guidance for assessing the plan and insight into the iterative nature of planning.

With computer networked-based technologies gaining ground in traditional private and public institutions, this critical volume is the first to apply the principles and practices associated with strategic planning specifically to online educational programs.


Best Practices in Online Program Development is a practical, hands-on guide that provides the concrete strategies that academic and administrative departments within institutions of higher learning need to develop in order to create and maintain coherent and effective online educational programs. Unlike individual courses, an online education program requires a comprehensive, inter-departmental effort to be integrated into the ongoing educational project of a college or university. This book focuses on the:

Integration of online education into the institutional mission

Complex faculty-related issues including recruiting, training, and teaching

Multifaceted support required for student retention and success

Need for multilayered assessment at the course, program, technical, and institutional levels

Challenges posed to governance and by the need to garner resources across the institution

Model to insure ongoing, comprehensive development of online educational programs

Best Practices in Online Program Development covers the above topics and more, giving all the stakeholders in online educational programs the building blocks to foster successful programs while encouraging them to determine what role online education should play in their academic offerings.