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Athletic Director’s Desk Reference With Web Resource is the most authoritative and comprehensive resource available for collegiate athletic administrators. Loaded with practical tools, this resource guides program administrators in navigating their increasingly complex roles in athletic programs of any size. With this reference, administrators will confidently handle typical and unexpected situations and address the various policy and system needs required for running a successful athletic progr...

Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context. Presenting case studies from countries as div...

Modern soccer is big business. From the ill-received takeover of Manchester United by the Glazer family to Paris Saint Germain's current shopping spree for the best footballers on the planet, soccer finance has become an increasingly important part of the game.Barely a summer goes by now without a cherished club going into administration or a wealthy businessman funding a mid table team's ascension to Champions League competitor. Meanwhile, the twice-annual multi-million dollar merry-go-round of...

This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and politi...

Sport is everything, but never solely sport. The commodification of human pleasure in or about many sports led to an increased political interest and dimension with regard to the major leagues and their stars. Corruption and scandals increased, while the human being in sports was and still is very often exploited or mistreated. These problems often relate to the political dimension as well. Consequently, it seems very promising and necessary alike to take a closer look at the interrelation of sp...

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant t...

Freakonomics meets Moneyball in this provocative expose of baseball's most fiercely debated controversies and some of its oldest, most dearly held myths. Providing far more than a mere collection of numbers, economics professor and popular blogger J.C. Bradbury shines the light of his economic thinking on baseball, exposing the power of tradeoffs, competition, and incentives. Utilizing his own "sabernomic" approach, Bradbury dissects baseball topics such as: * Did steroids have nothing to do...

Equips the reader with the skills necessary to communicate effectively with customers and to promote a positive image of their facilities. The book provides general guidance on the public relations function and relates the principles of PR to specific opportunities and constraints which face leisure organizatios. It covers areas such as public relations strategy, dealing with the media, relationships with other organizations, sponsorship, crisis communication and evaluation and research.

In 2010, the New York Mets were in trouble. One of baseball's most valuable franchises, they had recently suffered an embarrassing September collapse and two bitter losing seasons. Their GM had made costly mistakes. And their principle owners were embroiled in the largest financial scam in American history. To whom did they turn? Sandy Alderson, a former marine who served in Vietnam and graduated from Harvard Law. In 1981, Alderson started in baseball with Oakland, where he led a revolution in t...

This essential textbook introduces the work of sport management and sport development from the perspective of the day-to-day operational challenges faced by managers and sport development officers. It addresses the practicalities of designing and delivering sport services safely, efficiently and effectively, for profit or in non-profit contexts. The book covers core topics such as time management, project management, customer care, developing partnerships, fundraising, crisis management and res...

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels t...

Offers a multidisciplinary and global perspective.In contrast to other books, it will primarily focus on current and future developments in the Sport and Physical Activity sector as well as the critical examination of what is going on in the educational area.

First awarded in 1923, Sean Og O Ceallachain and Owen McCann survey every decade since then, recalling many of the most famous All-Ireland hurling finals: * The thunder and lightning final of 1939, played in a monsoon on the day World War II broke out * The great Cork and Wexford finals of the 1950s * The achievements of the Tipperary team in the 1960s * Cork's three in a row in the late 1970s * The Galway revival in the 1980s. * The memorable smash-and-grab raid by Offaly in 1994 when Limeric...