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For research in linguistic anthropology, the successful design and execution of research projects is a challenging but essential task. Balancing research design with data collection methods, this is the first textbook to guide readers through the key issues and principles of the core research methods in linguistic anthropology. Designed for students conducting research projects for the first time, or for researchers in need of a primer on key methodologies, this book provides clear introduction...

A historically, spatially and methodologically rich sub-field of sociolinguistics, Linguistic Landscapes (LL) is a rapidly evolving area of research and study. With contributions by an international team of experts from the USA, Europe, the UK, South Africa, Israel, Hong Kong and Colombia, this volume is a cutting-edge, interdisciplinary account of the most recent theoretical and empirical developments in this area. It covers both the conceptual tools and methodologies used to define and questio...

Now known to the Chinese as the ""ten years of chaos,"" the Chinese Cultural Revolution (1966-1976) brought death to thousands of Chinese and persecution to millions. Rhetoric of the Chinese Cultural Revolution identifies the rhetorical features and explores the persuasive effects of political language and symbolic practices during the period. Xing Lu examines how leaders of the Communist Party constructed and enacted a rhetoric in political contexts to legitimize power and violence and to dehum...

Enjoy the most comprehensive and hilariously entertaining lexicon of the colorful and deeply expressive language of Yiddish. With the recent renaissance of interest in Yiddish, and in keeping with a language that embodies the variety and vibrancy of life itself, The New Joys of Yiddish brings Leo Rosten’s masterful work up to date. Revised for the first time by Lawrence Bush, in close consultation with Rosten’s daughters, it retains the spirit of the original—with its wonderful jokes, tidbits of...

Literacy is arguably the most important goal of schooling as, to a large extent, it determines young children's educational and life chances and is fundamental in achieving social justice. New Zealand's literacy education programme has long been regarded as one of the world's most successful approaches to teaching literacy skills to young children. Excellence and Equity in Literacy Education questions this widely held assumption. In the late 1990s the New Zealand government developed a national...

Shortlisted for the 2014 BAAL Book Prize This book explores the meaning of modernization in contemporary Chinese education. It examines the implications of the implementation of reforms in English language education for experimental-urban schools in the People’s Republic of China. Pérez-Milans sheds light on how national, linguistic, and cultural ideologies linked to modernization are being institutionally (re)produced, legitimated, and inter-personally negotiated through everyday practice in t...

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas-ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't...

In this marvelously original book, three-time Pulitzer Prize finalist Leslie Savan offers fascinating insights into why we’re all talking the talk—Duh; Bring it on!; Bling; Whatever!—and what this reveals about America today. Savan traces the paths that phrases like these travel from obscure slang to pop stardom, selling everything from cars (ads for VWs, Mitsubishis, and Mercurys all pitch them as “no-brainer”s) to wars (finding WMD in Iraq was to be a “slam dunk”). Real people create thes...

Wiener argues that Germanic languages have arisen by a sudden influx of Low Latin and Arabic. He demonstrates that they developed from the Graeco-Latin glossaries through Gothic interpretations, which owe their origin to the Graeco-Arabic learning in Spain.

The first sociolinguistic history of all languages spoken in Scotland Presents a history which includes analyses from across the country including coverage of Gaelic, Scots, Pictish, British, Norn, Immigrant languages and Scottish Standard English Includes four case studies dealing with the birth of a dialect or variety: North East Scots, Scottish Standard English, Shetland Scots and Glasgow Scots Appeals across specialisms, clearly explaining sociolinguistic terminology and requiring no knowled...

An increasingly important field of research within multilingualism and sociolinguistics, Family Language Policy (FLP) investigates the explicit and overt planning of language use within the home and among family members. However the diverse range of different family units and contexts around the globe necessitates a similarly diverse range of research perspectives which are not yet represented within the field. Tackling this problem head on, this volume expands the scope of families in FLP res...

Singapore boasts a complex mix of languages and is therefore a rich site for the study of multilingualism and multilingual society. In particular, writing is a key medium in the production of the nation's multilingual order - one that is often used to organize language relations for public consumption. In Choreographies of Multilingualism, Tong King Lee examines the linguistic landscape of written language in Singapore - from street signage and advertisements, to institutional anthologies and t...

Maybe you've been speaking English all your life, or maybe you learned it later on. But whether you use it just well enough to get your daily business done, or you're an expert with a red pen who never omits a comma or misplaces a modifier, you must have noticed that there are some things about this language that are just weird. Perhaps you're reading a book and stop to puzzle over absurd spelling rules (Why are there so many ways to say '-gh'?), or you hear someone talking and get stuck on an e...