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Over the past 15 years there have been considerable advances in understanding visual processing. These advances have been fuelled by such developments as, among others, the use of powerful computing systems that enable processing algorithms to be carried out in real time, the application of experimental paradigms developed with normal observers to provide more accurate analyses of patients with impaired vision, and the development of new learning algorithms that can be applied in artificial neur...

Legibility in the Age of Signs and Machines offers a compelling reflection on what the notion of legibility entails in a machinic world in which any form of cultural expression - from literary texts, films, artworks and museum exhibits to archives, laws, computer programs and algorithms - necessarily partakes in ever-more complex processes of (mass) mediation. Divided over four clusters focusing on desire, justice, machine and heritage, the chapters in the volume explore what makes something leg...

Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few o...

In this remarkable study, Robert R. Faulkner shows that the Hollywood film industry, like most work communities, is dominated by a highly productive and visible elite who exercise major influence on the control of available resources, career chances, and access to opportunity. Faulkner traces a network of connections that bind together filmmakers (employers) and composers (employees) and reveals how work is allocated among composers and the division of labor within the Hollywood film community,...

Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on "balloon boy"? With Making the News, Amber E. Boydstun offers an eye-opening loo...

The Pursuit of Probable Truth: A Primer on Argument is a concise, practical guide for learning to argue effectively. Designed as a primer for students in a beginning argumentation course, it rests on the assumption that skill in argument is best developed through practice. The book brief to provide the basics necessary to get started arguing well.The basic nature and purposes of argumentThe key ideas that guide successful argumentThe primary contexts in which argument occurs and the formats for...

Apply what you are learning in the text with this workbook featuring thirty-six exercises that provide opportunities to practice key grammar concepts outlined in the text and will help you develop the skills you need to become a successful writer.

Going Native is the first sustained postcolonial critique of cyberculture and its role in globalization. The co-authors provide an incisive analysis of the emerging global system of "informational capitalism," focusing largely on the role that fantasies about the unwired world play in efforts to universalize digital culture. The authors write with a Zizekian flair across the whole terrain of global cyberculture, from mappings of cyberspace, to media representations of "wiring the world" (from Wi...

Give yourself an advantage over the thousands of other postal clerk and carrier hopefuls by choosing Postal Carrier and Clerk Exams: Exam Cram as your study tool. This concise review guide focuses on exactly what you need to know to pass the exam and gives you access to test taking strategies and additional study materials. Only those who get 100% on the exam are guaranteed an interview for a postal carrier or clerk position. Increase your chances of reaching this goal with Postal Carrier and Cl...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads reco...

Die Autorin analysiert den Mannerdiskurs in der deutschen und polnischen Anzeigenwerbung von 1995 bis 2009. Hinter den Werbeprasentationen steht ein bestimmtes Wissen uber Manner, uber das die Werbetreibenden als Diskursteilnehmer verfugen und welches sie bei der Textproduktion unter Berucksichtigung der absatzsteigernden Ziele einsetzen. Barbara Baj widmet sich der Aufdeckung des kulturellen Wissens der deutschen und polnischen Werbetreibenden mithilfe des diskurslinguistischen Ansatzes und mit...

The book examines the system used to produce professional communicators in the United States, compares the system to that of other countries, and examines the impact of the system on the field of mass communications. In addition, it explores the personnel practices of media organizations and shows the interface between those practices and the educational programs that produce the journalism and mass communication students.

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has bec...