Search results

The definitive guide to contemporary and historical graphic design for designers and creatives.'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and educator...His writing balances expertise with accessibility...many graphic design educators will wish they had the budget to buy every single one of their students a copy.' Eye MagazineDesigner, writer a...

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose...

Scattered throughout the second portion of the book are profiles and interviews with prominent logo designers as well as sidebars which examine the evolution of many well-known logos, as well as some historical logos that have shaped graphic design.

The creative use of colour and its combinations in illustration, graphic and product design involves understanding how emotions are conveyed and how they affect our design and illustrations. We must also consider that colour is perceived differently in different countries and cultures. All this is widely explained in this second book in the Palette Perfect series, illustrated with projects by renowned international illustrators and designers, and organized by colours (identified with CMYK, RGB a...

This illustrated book retraces the career of renowned and eclectic Chinese designer Yin Jiulong, featuring his prolific body of work spanning twenty years. This is the first comprehensive monograph on Jiulong’s creations. Lavishly illustrated with 200 photographs and illustrations, this book provides complete documentation of the history, inspiration, and details of his eclectic career. Straddling graphic design, art, space and product design, and branding, Jiulong’s creative output mixes Chine...

Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital t...

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend af...

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella, this book guides web designers step-by-step down the path to success and helps them avoid common pitfalls. Jam-packed with practical know-how, this book also contains the wisdom and advice of noted industry authorities and business leaders. Readers will learn how to draft a solid business pla...

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have created an ecosystem around them with regard to efficiency in supply chain, excellence in marketing, creating a sustainable environment of doing business, providing gainful employment, working with limited resources and credit, and finally showcasing resilience in their work. Case studies in the book i...

This book offers a comprehensive overview of key topics, debates and issues in the field of fashion marketing. The purpose of fashion marketing is to understand the needs of consumers and to orientate both strategic and operational activities to satisfy those needs. In recent times, fashion marketing has faced an era of fast-paced change characterised by the rise of fashion influencers, the impact of technology, and the complexity of consumer needs, which has never been so great. As such, there...

This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided.  The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI fram...

This book is a comprehensive and inspiring collection of logo de^sign that reveals its very latest trend. You will find two key parts which include Case Studies and Gallery. Case Studies not only emphasises the idea and the concept within and shows how each design is perfectly presented for a particular company from the inside out by examining why design changes were made during the design process, but also gives valuable insights of different working styles and impacts on the design of logos fr...

Follow Me 2 is a collection of the exceptional signage and wayfinding system designs from all over the world. They effectively resolve the communication problem between human and environment through a visually pleasant way. Some of the designs included are of bold color palettes or unique fonts, while others are expressive of consideration for convenience and comfort, but are all reflective of the latest signage and wayfinding system design trend.

This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success. Looking at the global market segment, with additional analysis of local differences across regional...

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. From “The World’s Finest Automatic Wash...

A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative twenty-five-year relationship with the Public Theater in New York. This behind-the-scenes account of the relationship between Scher and "the Public," as it's affectionately known, chronicles over two decades of brand and identity development and an evolving creative process in a unique "autobiography of graphic design." New Yorke...

From "All the Way with LBJ" to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia. Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding's "Return to Normalcy" banners, from buttons emblazoned with D...

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobe, and partners in Pentagram reveal their personal experiences and insights...