Digital Fonts And Reading (Series on Language Processing, Pattern Recognition, and Intelligent Systems, #1)
The book is a collection of invited chapters by renowned experts and is part of a series on Language Processing, Pattern Recognition, and Intelligent Systems. The content is wide-ranging encompassing perspectives from computer science to social science to design and reflecting the considerable experience of researchers, teachers and practitioners. This diversity offers rigorous approaches to the topic of Digital fonts and reading, organised in four sections: vision and reading; scientific approa...
Otl Aicher (1922 –1991) war einer der herausragenden Vertreter des modernen Designs, er war Mitbegründer der legendären Hochschule für Gestaltung Ulm (HfG). Der heute geläu_ ge Begriff der visuellen Kommunikation ist auf ihn zurückzuführen. Was er seit den 1950er Jahren geschaffen hat, erinnert sei z. B. an die Piktogramme für die Olympischen Sommerspiele München 1972, gehört zu den ganz großen Leistungen der visuellen Kultur unserer Zeit. Ein wesentlicher Aspekt der Arbeiten von Aicher ist der...
Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche pragmatische Hilfestellungen für die Umsetzung. Es geht darum, mit Hilfe von Duftstoffen den Absatz von Produkten und Dienstleistungen positiv zu beeinflussen bzw. zu steigern, als auch das Markenimage und die Kundenbindung zu stärken. Paul Steiner liefert für die Unternehmenspraxis wichtige Ans...
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned soc...
Follow Me 2 is a collection of the exceptional signage and wayfinding system designs from all over the world. They effectively resolve the communication problem between human and environment through a visually pleasant way. Some of the designs included are of bold color palettes or unique fonts, while others are expressive of consideration for convenience and comfort, but are all reflective of the latest signage and wayfinding system design trend.
From Switzerland is a collection of work from some of the most talented agencies in Switzerland, such as Raffinerie, Supero, Offshore Studio, Badesaison, Studio Fiexen and many more.
Food Packaging Design
A visual feast of 400 dazzling images, this is a comprehensive survey of the genre over the last century. The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day. An invaluable resource for art and fashion professionals and a beautiful design object for consumers everywhere.
New in paperback, this innovative collection features the most current and best work by top designers worldwide. The go-to sourcebook for business card design inspiration, this volume contains pages packed with business cards, showing front, back, and special elements and materials. This unrivaled resource is sought by professional designers, corporate executives, and in-house marketing departments as an essential identity and branding tool.
Pioneers of German Graphic Design tells the fascinating story of German graphic design in all its detail, from the late monarchy to the Wirtschaftswunder after World War II. The author explores the interrelationship between the groundbreaking early inventions of Germany's graphic design pioneers and the nation's explosive politics, shedding light not only on the development of the profession but on its international influence. Peter Behrens created the world's first comprehensive corporate desi...
The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on diversity, equity, and inclusion in the aftermath of the nationwide Black Lives Matter protests in t...
50 years ago, no one dreamed that America could make great wine -- that was the exclusive province of France, Italy, Germany, and Spain. There has been a revolution, and today America is not only making amazing wines but is also at the forefront of wine research, science, technology, design, and innovation. 99 Bottles of Wine tells the story of contemporary wine packaging, bringing readers and wine lovers an illuminating perspective on what makes for a successful brand. It is not just the qualit...
An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose...
Social Media Marketing 2019 (Marketing and Branding, #1)
by Gavin Turner
