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Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital t...

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work...

It's inevitable. At some point in your career as a designer, you're bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as 'Close Ups,' in which the authors dissect 20 projects and...

Take an in-depth look into the gig economy to see how tech professionals and entrepreneurs can earn a living as freelancers and contractors. Build your own business. The pros and cons of the lifestyle and what to expect from it are discussed. In this book, author Adam Sinicki explains the impact of the gig economy and the forces that led to it as it relates to technology and working online. You will understand how to make a living supplying tech skills on a "per gig" basis. Practical instructio...

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build ef...

In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's employees, on average, are unaware of or do not understand its strategy. Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strat...

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users’ needs at the same time. It’s not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, p...

How can a promotional package effectively capture the attention of the media and successfully communicate or engage with a select target audience? What does a press or marketing kit need to make it stand out from the rest and what are the key ingredients and elements required to create an attractive and functional design? Today the creative presentation and look of a product or brand can instantly upgrade its image and profile and make all the difference to a PR, marketing or advertising campaig...

The creative use of colour and its combinations in illustration, graphic and product design involves understanding how emotions are conveyed and how they affect our design and illustrations. We must also consider that colour is perceived differently in different countries and cultures. All this is widely explained in this second book in the Palette Perfect series, illustrated with projects by renowned international illustrators and designers, and organized by colours (identified with CMYK, RGB a...

Scattered throughout the second portion of the book are profiles and interviews with prominent logo designers as well as sidebars which examine the evolution of many well-known logos, as well as some historical logos that have shaped graphic design.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essentia...

Color Matching provides a stunning gallery of examples of the role played by colors in graphic design through contributions from more than a hundred ambitious designers. Providing insights into a broad range of challenges such as branding, editorial design and packaging, the designers explain how multiple colors are employed simultaneously and strategically so as to strengthen the efficiency of graphic language in each of their projects. An exciting and inspiring reference book that examines the...

In a world where corporate identity is of utmost importance and hotels are at the forefront of global mobility, graphics and visuals are a key element of shaping a hotel's brand. This book introduces the visual identities that are formed through the use of logos, business cards, letterheads, and other graphic elements.

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advert...

Tasty Stories presents 50 of the world's best-known food brands, describing them through the evolution of their packaging, logo, typeface and fonts. A brief history of each brand is followed by details of the logo and typeface, and accompanied by 'Nice to Know' anecdotes. A must-have for graphic designers, foodies, and other people of good taste. Brands featured include: Baleine Zeezout, Barilla, Bertolli, Boursin, Campari, Campbells, Chiquita, Coca Cola, Cote d'Or, Danone, Douwe Egberts, Duve...

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life...

Wilhelm Deffke (1887-1950), established the first modern advertising agency in Germany in 1915. Together with his business partner he published an influential book on trademarks and makers' marks, in which they promoted the logo as a basis for all the company's advertising materials. Before his death in 1950, Deffke created more than 10,000 logos that were untypically functional and abstract for their time. Considered one of the pioneers of modern corporate design, he is known as the "Father of...

Markenführung muss heute holistisch verstanden und umgesetzt werden. Der B*canvas 2.0, welcher die Grundidee und Methodik des Business Canvas nach Osterwalder und Pigneuer auf den Markenbereich überträgt, fördert dieses ganzheitliche Verständnis. Der B*canvas 2.0 wird ausführlich inklusive Hilfstools und Hinweisen zur praktischen Anwendung vorgestellt. Abgerundet wird die Darstellung mit konkreten Anwendungsfällen wie der holistischen Beschreibung der Marke Werkhaus, Integration des B*canvas in...

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergangenen zehn Jahren erfolgreichsten Blockbuster und ihrer Figuren, die als Repräsentanten moderner Archetypen stehen. Ergebnis ist ein Modell, das für die Anwendung in der strategischen Markenführung, insbesondere bei der Markenpersönlichkeitsdefinition, der Customer Insights- und Produktentwicklung, beim...