If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-centu...
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it w...
Shows and describes antique packaging for cosmetics, grooming products, food, beverages, health care products, cigarettes, auto care products, office products, games, puzzles, and art supplies.
Capture the glory of flight in this nostalgic look back at the colorful posters that lured yesterday's passengers to take to the air. Constellations, tri-motors, and DC-3s are featured decked-out in the liveries of their owners and presented in stunning color artworks created by such famed artists as Norman Rockwell, Calder, and other popular painters. Nostalgic poster art contained within tells the history of yesteryear's airways through its free-spirited and colorful advertising.
Graphis Letterhead 7
Graphis Design This inspiring collection of work revolves around all categories of graphic design, demonstrating once again the importance of design in culture, commerce, and lifestyle. Read about the creative process from Platinum and Gold Winners regarding their assignments and the approaches they took to reach their award-winning solutions. This book is essential for designers, art/creative directors, illustrators, design firms, advertising agencies, professors, students, and all creators...
Alcohol
by Damon Murray, Stephen Sorrell, Alexei Plutser-Sarno, and FUEL
The World's Best Creative Displays
by Giorgio Cantadori and Alessandro Jumbo Manfredini
A wild ride through the mad world of advertising as seen through the eyes (and the lens) of a TV ad director as he battles with the bacchanalian behaviour of film crews and ad agencies at home and abroad. From pistol-whipping incidents in Prague to hallucinating young creatives on safari, this joyous journey in the Land of Ad takes us from the snowy wastes of Iceland to the arid deserts of Jordan, the Australian outback to the hills of Hollywood, and the African tundra to Brighton seafront. The...
How to Put Your Book Together and Get a Job in Advertising
by Maxine Paetro
Praised as the "essential," "award-winning advertising career classic," here is the industry standard that all aspiring creatives turn to for brutally honest-and often droll-career advice, now fully updated to reflect what most impresses today's top firms. This is the unequivocal go-to source for anyone looking to break into the business. Originally published under the title The Copy Workshop. Contributors include: David Baldwin, Tom Cuniff, Greg DiNoto, Jim Durfee, Doreen Dvorin, Heidi Ehlers,...