Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers,...
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, c...
The Sign Painter's Guide, or Hints and Helps to Sign Painting, Glass Gilding, Pearl Work, Etc
by James T Gardiner
The Erotic. The Valorous. The Furious. The Terror-stricken. The Pathetic. The Comic. The Disgusting. The Marvellous. The Peaceful. According to the second century Indian theory of aesthetics, the Natyashastra, there is a spectrum of nine emotions that the superior work of art should evoke and represent. This book picks each of the emotions apart, and explodes them into their modern context: Indian cinema billboards, or hoardings, as they are popularly known. A team of hoardings artists from Chen...
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading p...
The rip-roaring twenties Prohibition made liquor illegal but all the more fun to drink. Speak easies, luxury cars, women's liberation, and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, sporting pageboys and flapper dresses and doing the Charleston until their legs gave out. Gangsters flourished in the big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lul...
Business Publication Graphics
Poster Graphics 2
Bar and Nightclub Graphics
Unlike Western medicine that's generally packaged in antiseptic whiteness with frightening symbols to beware, Chinese pharmaceuticals look lively, exotic and certainly tasteful. Simon Go, author and a lover of Chinese medical packaging, spent years visiting manufacturers and medical stalls/pharmacy shops looking for these wonderful packages and begging shopkeepers to go through their backrooms in search of old unused medicines. Hong Kong Apothecary is divided into medicinal sections (infusion oi...
