Seit 2001 produziert die checkpointmedia AG multimediale Gesamtkunstwerke fur Ausstellungen, Museen, Besucherzentren und Organisationen. Zum 10-jahrigen Jubilaum hat das Unternehmen fuhrende Experten eingeladen, zum Diskurs in den Bereichen Medien, Erlebniswelten und Kommunikation beizutragen. In ihren Aufsatzen illustriert von checkpointmedia sprechen sie uber ihre Arbeit: von Research, kunstlerischer Auseinandersetzung, Storytelling, Design, Architektur, neue Technologien bis zu Identitat, Kul...
In this work ten case studies plus an international showcase of work illustrate how a new visual identity can define a company and communicate its goals. Visual identity is a signature, learn how top firms redesign graphic signatures with success'
Marketing Behavior and Executive Action (Century of Marketing)
by Wroe Alderson
Journal Your Life's Journey
by Blank Book Billionaire and Journal Your Life's Journey
Celebrates one hundred years of New York City's famed seasonal window displays, and describes the major stages in their development.
More Promotion (Design Library)
Great Retail Displays
The Fundamentals of Creative Advertising (Fundamentals)
by Ken Burtenshaw, Nik Mahon, and Caroline Barfoot
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professional...
In this groundbreaking work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. American advertising pioneer Claude C. Hopkins is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. Many regard a s...