Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing ac...
E-commerce Strategy (Advanced Topics in Science and Technology in China)
by Zheng Qin, Shundong Li, Yang Chang, and Fengxiang Li
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended fo...
Where Has the Money Gone? 1.1 Communication ............................................................................................................... 2 More than 80% of the time of an EDI project is lost in waiting for answers, trying to understand proposals and retrieving data nobody actually needs. 1.2 Psychology of Communication ...................................................................................... 3 Bringing developers together accelerates every project. Especially when...
Turn Your Apple Watch SE from Blah into Fantastic! (For the Elderly)
by Alan Thompson
Turn Your Apple Watch SE from Blah into Fantastic!
by Alan Thompson
Although the topic of e-commerce has been very widely discussed and researched, it is not often discussed in terms of its affect on leadership and management structures. Electronic Commerce and Organizational Leadership: Perspectives and Methodologies investigates the ways in which e-commerce not only affects daily business operations, but more specifically, it focuses on how e-commerce has a great influence on administrative hierarchy and leadership. This unique publication highlights these...
Does your Web site convey your message effectively? Are your customers finding what they need easily? Determining these factors is a difficult task that has challenged usability professionals since the first Web page was posted. Company Web sites aren't optional in today's highly competitive business environment and ensuring that your investment on the Web is well-spent, is a challenge facing all levels of Web professionals. With the hands-on guidance and examples provided in this book, readers...
"This book encompasses the significant and fast growing area of wireless localization technique"--Provided by publisher.
Provable Security (Lecture Notes in Computer Science, #4784) (Security and Cryptology, #8782)
This book constitutes the refereed proceedings of the First International Conference on Provable Security, ProvSec 2007, held in Wollongong, Australia. The 10 revised full papers presented together with seven short papers were carefully reviewed and selected. The papers are organized in topical sections on Authentication, Asymmetric Encryption, Signature, Protocol and Proving Technique, Authentication and Symmetric Encryption, Signature and Asymmetric Encryption.
The explosive growth of e-commerce and online environments has made the issue of information search and selection increasingly serious; users are overloaded by options to consider and they may not have the time or knowledge to personally evaluate these options. Recommender systems have proven to be a valuable way for online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. Correspondingly, various techniques for recomme...
If you want to educate people using video learning techniques, this book is for you. Whether you are a teacher, a designer, or corporate learning staff and intend to deliver knowledge through videos, the exercises will benefit you, teaching the indispensable skills to produce and deliver effective educational content. No previous knowledge of Camtasia Studio or video production is required.
J.D. Edwards Oneworld(tm) Xe: Object Management Workbench
by Allen Jacot and Kimberly Jacot
-- Take a trip behind the scenes of successful Internet startups and find out what it takes to be on the cutting edge of the dot-com revolution and survive its ups and downs.-- Through dozens of interviews with Internet entrepreneurs (both before and after their success) you hear what they say about angels, IPOs, venture capitalists and more.-- Invaluable, uncensored advice for anyone who wants to take their ideas from dream to IPO.
This book constitutes the refereed proceedings of the First International Conference on Network-Based Information Systems, NBIS 2007, held in Regensburg, Germany, September 2007 in conjunction with Dexa 2007. It covers recommender systems, business process / design aspects, mobile commerce, security and e-payment, Web services computing / semantic Web, e-negotiation and agent mediated systems, and issues in Web advertising.
E- commerce Comment vendre en ligne étape par étape
by Mathieu Lambert