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This book explores ways in which the increasingly 'measurable' news audience has had an impact on journalistic practices, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption practices. Considering the combination of digital technology that makes measurable journalism possible, the contributors to this volume examine the work of various actors involved in aspects of measurable journalism both inside and outside the newsroom and conf...

Secure Funding to Start, Run, and Grow Your Business! Starting a business is a journey. From the moment you come up with an idea for the next great product or service to the ribbon cutting and grand opening, you will travel a long, sometimes winding, road toward success. And like any other trip you take in life, this one costs money. While many startups begin with cash already in the bank (lucky them!), most aspiring entrepreneurs have to somehow come up with the cash to build their dreams, whe...

This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extend the current debate to show how crowdfunding can be leveraged as a strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilit...

In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea.Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter's biggest cam...

It's estimated that there are over 50 million pensioners-in the United States alone. Like the United States, the United Kingdom, Japan, Italy, Germany and many other countries around the world are all in big trouble when it comes to the solvency of their pension funds. Who Stole My Pension? was written to give them guidance, resources, and tools so they can take action... and stop the looting. We are in the early stages of the greatest retirement crisis in the history of our nation and, indeed...

Angel investment and finance have been spreading from Silicon Valley to other parts of the world, including Asia, at an accelerating pace. Yet there have been few attempts to document this phenomenon and examine the hows and whys of startup financing in the region. Angel Financing in Asia Pacific addresses this knowledge gap by approaching the subject matter from two angles. First, from a journalistic angle, it aims to capture the current status and recent developments in a number of countries o...

How can businesses balance profit with social motives? This accessible resource teaches students how to start a social enterprise and lead change for positive impact. Social Entrepreneurship in Practice balances theoretical underpinnings with a focus on developing social entrepreneurship skills to create and manage a social entrepreneurial venture. It provides a road map and practical tools for starting a successful social enterprise, including problem identification, opportunity recognition, s...

Holistically addressing the documented needs of practicing artists, this book applies contemporary business management principles to the unique circumstances of people who make their living through creative expression. Artists looking to forge a career have had to turn to either entrepreneurship resources or professional practice tools specific to a discipline such as studio arts or theatre—but the business-school entrepreneurial approach conflicts with the way artists make work and the unique...