This text provides independent guidance on the practice and concept of franchising. Updated, this edition is illustrated with case studies of practising franchises and beginners are shown how to decide if franchising is for them, choose a franchise, and grasp the legal and financial aspects.
Retail Management: International Edition
by Barry R. Berman and Joel R. Evans
For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
Handbook of Research on Franchising (Research Handbooks in Business and Management)
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The book will provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of...
Las 3 Cosas Que Necesita Saber Antes De Iniciar Su Franquicia En México
by Sandro Piancone
Franchise Handbook
This guide to franchising includes information on the nature of franchising, the skills and resources required for undertaking a franchise, how to find a franchise, assessing a franchise, setting up a company, contracts and developing a business. The book also includes profiles of major franchise chains which have opportunities for prospective franchisees, and a list of names and addresses of organizations connected with franchising.
Virtual Organizations and Beyond (Wiley Series in Practical Strategy, #2) (CBI Series in Practical Strategy)
by Bo Hedberg, Goeran Dahlgren, Joergen Hansson, and Nils-Goeran Olve
The virtual organization is a form where only what is used has to be paid for. It has the capability of the real organization, but does not itself have the tangible facilities and permanent employees that is the traditional way of meeting the requirements of customer. It is a concept which gives flexibility, lower overall cost, and reduces the capital needs of a business. It is equally applicable to new and established businesses, and can provide both with a means of achieving success in busines...
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system...
ACCELERATE The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales
by Ford Saeks